Rage for Fun and Profit
I don’t think anyone keeps track of such stats, but we have to be one of the longest running independent sites online.
I say all that to let you know that I know a thing or two about this medium.
One of those things that I know is that numbers matter, especially if you’re trying to make money blogging.
When money becomes a factor clicks mean more than content and content is constructed to create clicks.
(As a side note, every attempt to “monetize” this site has been a dismal failure because despite having a significant “platform”. I won’t play that game. I’m not noble, just stubborn)
Rachel Held Evans, in life and death, was clickbait gold.
Any mention of her generated numbers and numbers generate clicks.
Therefore, it’s no surprise that the main site attacking her after her passing has more ads than content.
Ads in the header (the top of the blog), ads before articles, in articles, and after articles.
Pop up ads at the bottom of the page in case you scroll that far.
All the content is designed to elicit disgust and anger at someone, because nothing drives numbers like rage.
It pretends to inform,but it’s main job is to inflame…so you’ll come back for the adrenaline rush of rage and click on an ad or two.
When Evans passed they wrote the most inflammatory articles possible, as quickly as possible.
This method has moved them for being just another fundamentalist dumpster fire to being a very highly ranked site in terms of traffic.
They just need to continue to find people to hate to continue the clickbait cycle.
I’m sure they will do so…and find reasons to hate someone of stature they don’t possess on their own.
There have been three major deaths in Christendom of late…Evans, Warren Wiersbe, and today, Jean Vanier.
Many sites will only note the passing of Evans…and now you know why.
By the way, most media follow this model today…so be careful how much influence you give these “voices”…